7 design trends we’ll be loving in 2021

Amy Flanagan Uncategorised

Design should always be a major consideration when creating content for your brand. With a year like 2020 under our belts, we think brands will be steering towards clean design and functionality rather than in-your-face marketing or shock value.  Check out some of the design trends we think will dominate 2021. Muted Colour It seems that the past few years …

How to grow your digital presence using influencer marketing

Nicole Odviar Uncategorised

Plant-based products are usually met with two extreme responses from consumers: Excitement and delight, or suspicion and scepticism. However, when your product is endorsed by someone whose recipes are known and loved, consumers just might give it a try! If you’re an avid social media user, particularly in terms of Instagram or YouTube, you’re probably familiar with the concept of …

How to host a successful COVID-safe event in 2020

Nicole Odviar Uncategorised

To say that 2020 has required some out-of-the-box thinking would be an understatement! Traditional Marketing & PR playbooks have gone out the window, and many brands have had to pivot and change the way they connect with their customers. At Plant Powered Press, our team recently had the opportunity to host an influencer and media event on behalf of our …

Why it pays to work with a PR team that understands veganism

Nicole Odviar Uncategorised

At Plant Powered Press, we have years of proven experience in supporting and growing high-profile vegan brands from both Australia and overseas. We are firmly embedded in the global vegan community, and can offer genuine market insights that are an asset to our clients.  Whether you’re a vegan brand by design – or a mainstream brand looking to cater to …

Why you should optimise your content for search engines

Nicole Odviar Uncategorised

If you’re looking to grow your business’ digital presence, you’ve probably heard of the term SEO before. Search Engine Optimisation, or SEO, is all about the searchability of your website. In other words, SEO determines how easy it is to find your business on Google, or other search engines. Now you might be wondering, ‘How do businesses reach the top …

copywriter australia

Why you should hire an expert copywriter

Nicole Odviar Uncategorised

If you’re a business owner, you’ve probably done a bit of copywriting here and there. Whether it’s via emails, product / service descriptions, slogans, advertisements, social media posts, newsletters, white papers, or even your website, copywriting sits at the heart of everything businesses do. However, it’s important to remember that copy is often the first point of contact most people …

Why your business should embrace the plant-based movement!

Nicole Odviar Uncategorised

Nearly 2.5 million Australians are now completely or mostly vegetarian, according to Roy Morgan. That’s just over 12% of the population – and when it comes to inner-city millennials, that number jumps to 18.4%.  In fact, Australia’s plant-based meat sector is estimated to be worth $3 billion by 2030. That’s right, three billion dollars. Australia is the third fastest growing …

How can influencer marketing work for you?

Jessica Cotton Uncategorised

According to Nielsen, 92% of consumers trust ‘word of mouth’ recommendations from friends and family over all other forms of advertising. That figure is particularly impressive when we consider that modern consumers are exposed to between 4,000 and 10,000 ads every single day.  What could your brand achieve if it was able to cut through the noise? ‘Influencer marketing’ makes …

6 reasons why you need a social media marketing strategy

Jessica Cotton Uncategorised

Social media helps to substantiate your brand – and it’s no longer optional. In 2020, social media provides a two-way street that enables brands to reach their customers, and in return empowers customers to engage directly with brands. We know that social media facilitates a conversation that takes place around-the-clock, 365 days a year. If your brand is not part …

Why publicity is more powerful than advertising

Jessica Cotton Uncategorised

Have you ever read a positive news story or glowing review about a specific brand and wondered, ‘how did they pull that off?’ Chances are the brand is working with a publicist – and they haven’t paid a cent for advertising space!   In fact, you may be surprised to find that publicists are behind many of the news stories that …

What is a brand strategy, and why does it matter?

Jessica Cotton Uncategorised

As business owners, we often focus on and become very good at servicing our core business. We know our products and services back to front, and we’re passionate about what we do. However, while we’re busy focusing on our business from the inside – it can be easy to forget how our brand is regarded from the outside. This is …

What is content marketing, and why does it matter?

Jessica Cotton Uncategorised

In 1996, business magnate Bill Gates described a future in which ‘content is king.’ The billionaire predicted wide-ranging opportunities for a diverse range of companies to be involved in supplying online information or entertainment. According to Gates, no company would be too small to participate in this newfound ‘content marketplace.’  Fast forward to 2020, and content has never been more …