3 reasons why thoughtful logo design matters

Ah yes, logo design. Just about every crash course on the topic will have you immediately thinking of the established icons of logo design – Apple, Nike, McDonald’s, and the like. In fact, it’s probably safe to say if you’re reading this, you already understand that established brands are often well and truly ahead of the game when it comes …

Woman on a video call; communication via distance

Communicating with empathy during COVID and other crises

Take yourself back to early 2020 and you’ll probably remember just about everyone – from government authorities to local businesses – talking about things like the ‘new normal’ and being ‘in this together’. (What a time that was, huh?) Two years on and while circumstances have changed in many ways, there’s one key aspect that’s largely remained the same: Uncertainty. …

5 insights we’ll be taking into the New Year

For many of us, 2021 has been a year like no other. We were all required to adjust to the ‘new normal’ as the global pandemic continued to influence our daily lives. Australian businesses also needed to pivot and adapt in order to find new ways of connecting with customers. At Plant Powered Press, we’ve had the opportunity to work …

We predict 7 graphic design trends for 2022

Design both shapes and reflects the way we see the world, and it’s constantly changing. After a tumultuous couple of years, brands are taking even more care to ensure the way they connect with customers is effective and engaging. To help start 2022 on a fresh and contemporary note, our experts have put together a list of seven major graphic …

Is TikTok right for your business?

The world of social media is constantly evolving, and with the head of Instagram claiming the platform is no longer a photo sharing app (more on that here), it seems like vertical video is the way of the future. Of course, we can’t talk about vertical video without mentioning the ever-growing TikTok! Staying on top of social media trends is …

Everything you need to know about Instagram’s shift towards video content

It’s official. Instagram is no longer ‘just a square photo sharing app’, at least according to the head of Instagram himself, Adam Mosseri. It’s no secret the platform has moved well past the days of users sharing square, analogue-inspired images to friends and family. However, Instagram’s seemingly inevitable shift towards vertical video content (inspired by TikTok) is changing how and …

Emerging trends in packaging design

If COVID-19 lockdowns have taught us anything, it’s that retail therapy really does have some merit. Awaiting your next delivery to arrive, opening up that parcel, and laying eyes on your latest purchase can offer a little kick of happiness to get you through the day. With the constant transformation of the way products are consumed, here’s 3 design trends …

Research report: How to effectively shape and change consumer opinion

Shaping and changing consumer behaviour is the heart of public relations, and it’s a skill that is incredibly important within activist movements, too. Understanding the psychology of change is how brands effectively encourage their target markets to embrace their products and services.  For activists, it’s important to know how to inspire others, galvanise public support, and communicate with stakeholders effectively. …

How to craft cohesive social media content

It’s no secret that social media marketing is one of the most effective ways to reach your customers and celebrate your unique brand story. However, with the volume of content required to satisfy today’s insatiable appetite for social media content, it can be a challenge to ensure that every post feels cohesive and correlates with the next. The good news …

How to prepare for a broadcast interview

Being invited to a broadcast interview can be both exciting and nerve-wracking for anyone trying to convey a message to the public. Broadcast interviews mean that you’ll be both seen and heard by an audience, and this offers a powerful chance to connect. Perhaps you’d like to illustrate your unique business story, promote a new product or service, or change …

3 reasons your business should celebrate Veganuary year-round!

From coverage in Elle and Vogue magazine, to promotion by Coles, Woolworths and even Aussie celebrities, Veganuary has had its biggest year yet! Veganuary began in the UK in 2014, with the inaugural campaign challenging individuals to go vegan for the month of January. Today, Veganuary has expanded to include participants in 192 countries worldwide. With the growing variety and …

7 design trends we’ll be loving in 2021

Design should always be a major consideration when creating content for your brand. With a year like 2020 under our belts, we think brands will be steering towards clean design and functionality rather than in-your-face marketing or shock value.  Check out some of the design trends we think will dominate 2021. Muted Colour It seems that the past few years …