Everything you need to know about Instagram’s shift towards video content

It’s official. Instagram is no longer ‘just a square photo sharing app’, at least according to the head of Instagram himself, Adam Mosseri. It’s no secret the platform has moved well past the days of users sharing square, analogue-inspired images to friends and family. However, Instagram’s seemingly inevitable shift towards vertical video content (inspired by TikTok) is changing how and …

Emerging trends in packaging design

If COVID-19 lockdowns have taught us anything, it’s that retail therapy really does have some merit. Awaiting your next delivery to arrive, opening up that parcel, and laying eyes on your latest purchase can offer a little kick of happiness to get you through the day. With the constant transformation of the way products are consumed, here’s 3 design trends …

Research report: How to effectively shape and change consumer opinion

Shaping and changing consumer behaviour is the heart of public relations, and it’s a skill that is incredibly important within activist movements, too. Understanding the psychology of change is how brands effectively encourage their target markets to embrace their products and services.  For activists, it’s important to know how to inspire others, galvanise public support, and communicate with stakeholders effectively. …

How to craft cohesive social media content

It’s no secret that social media marketing is one of the most effective ways to reach your customers and celebrate your unique brand story. However, with the volume of content required to satisfy today’s insatiable appetite for social media content, it can be a challenge to ensure that every post feels cohesive and correlates with the next. The good news …

How to prepare for a broadcast interview

Being invited to a broadcast interview can be both exciting and nerve-wracking for anyone trying to convey a message to the public. Broadcast interviews mean that you’ll be both seen and heard by an audience, and this offers a powerful chance to connect. Perhaps you’d like to illustrate your unique business story, promote a new product or service, or change …

3 reasons your business should celebrate Veganuary year-round!

From coverage in Elle and Vogue magazine, to promotion by Coles, Woolworths and even Aussie celebrities, Veganuary has had its biggest year yet! Veganuary began in the UK in 2014, with the inaugural campaign challenging individuals to go vegan for the month of January. Today, Veganuary has expanded to include participants in 192 countries worldwide. With the growing variety and …

7 design trends we’ll be loving in 2021

Design should always be a major consideration when creating content for your brand. With a year like 2020 under our belts, we think brands will be steering towards clean design and functionality rather than in-your-face marketing or shock value.  Check out some of the design trends we think will dominate 2021. Muted Colour It seems that the past few years …

How to grow your digital presence using influencer marketing

Plant-based products are usually met with two extreme responses from consumers: Excitement and delight, or suspicion and scepticism. However, when your product is endorsed by someone whose recipes are known and loved, consumers just might give it a try! If you’re an avid social media user, particularly in terms of Instagram or YouTube, you’re probably familiar with the concept of …

How to host a successful COVID-safe event in 2020

To say that 2020 has required some out-of-the-box thinking would be an understatement! Traditional Marketing & PR playbooks have gone out the window, and many brands have had to pivot and change the way they connect with their customers. At Plant Powered Press, our team recently had the opportunity to host an influencer and media event on behalf of our …

Why it pays to work with a PR team that understands veganism

At Plant Powered Press, we have years of proven experience in supporting and growing high-profile vegan brands from both Australia and overseas. We are firmly embedded in the global vegan community, and can offer genuine market insights that are an asset to our clients.  Whether you’re a vegan brand by design – or a mainstream brand looking to cater to …

Why you should optimise your content for search engines

If you’re looking to grow your business’ digital presence, you’ve probably heard of the term SEO before. Search Engine Optimisation, or SEO, is all about the searchability of your website. In other words, SEO determines how easy it is to find your business on Google, or other search engines. Now you might be wondering, ‘How do businesses reach the top …

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Why you should hire an expert copywriter

If you’re a business owner, you’ve probably done a bit of copywriting here and there. Whether it’s via emails, product / service descriptions, slogans, advertisements, social media posts, newsletters, white papers, or even your website, copywriting sits at the heart of everything businesses do. However, it’s important to remember that copy is often the first point of contact most people …