Why your business should embrace the plant-based movement!

Nicole Odviar Uncategorised

Nearly 2.5 million Australians are now completely or mostly vegetarian, according to Roy Morgan. That’s just over 12% of the population – and when it comes to inner-city millennials, that number jumps to 18.4%.  In fact, Australia’s plant-based meat sector is estimated to be worth $3 billion by 2030. That’s right, three billion dollars. Australia is the third fastest growing …

How can influencer marketing work for you?

Jessica Cotton Uncategorised

According to Nielsen, 92% of consumers trust ‘word of mouth’ recommendations from friends and family over all other forms of advertising. That figure is particularly impressive when we consider that modern consumers are exposed to between 4,000 and 10,000 ads every single day.  What could your brand achieve if it was able to cut through the noise? ‘Influencer marketing’ makes …

6 reasons why you need a social media marketing strategy

Jessica Cotton Uncategorised

Social media helps to substantiate your brand – and it’s no longer optional. In 2020, social media provides a two-way street that enables brands to reach their customers, and in return empowers customers to engage directly with brands. We know that social media facilitates a conversation that takes place around-the-clock, 365 days a year. If your brand is not part …

Why publicity is more powerful than advertising

Jessica Cotton Uncategorised

Have you ever read a positive news story or glowing review about a specific brand and wondered, ‘how did they pull that off?’ Chances are the brand is working with a publicist – and they haven’t paid a cent for advertising space!   In fact, you may be surprised to find that publicists are behind many of the news stories that …

What is a brand strategy, and why does it matter?

Jessica Cotton Uncategorised

As business owners, we often focus on and become very good at servicing our core business. We know our products and services back to front, and we’re passionate about what we do. However, while we’re busy focusing on our business from the inside – it can be easy to forget how our brand is regarded from the outside. This is …

What is content marketing, and why does it matter?

Jessica Cotton Uncategorised

In 1996, business magnate Bill Gates described a future in which ‘content is king.’ The billionaire predicted wide-ranging opportunities for a diverse range of companies to be involved in supplying online information or entertainment. According to Gates, no company would be too small to participate in this newfound ‘content marketplace.’  Fast forward to 2020, and content has never been more …