From coverage in Elle and Vogue magazine, to promotion by Coles, Woolworths and even Aussie celebrities, Veganuary has had its biggest year yet! Veganuary began in the UK in 2014, with the inaugural campaign challenging individuals to go vegan for the month of January. Today, Veganuary has expanded to include participants in 192 countries worldwide.
With the growing variety and availability of plant-based alternatives to animal products, it’s no wonder thatover half a million people all over the world signed up to give Veganuary a crack this year! Even after January, 2021 is full of promise for businesses that include vegan goods and services alongside their typical product line-up.
Need convincing? Here are 3 reasons your business should celebrate Veganuary all-year round:
- Consumer demand
As more of us learn where our food truly comes from – and people come to understand the detrimental impacts that animal agriculture has on our planet – we’ve seen many Aussies begin to adopt a ‘flexitarian’ diet. Flexitarians opt for plant-based foods as often as possible, but are not strictly vegetarian or vegan.
Australia is one of the fastest growing markets for plant-based foods globally – with Millennials and Gen Z choosing to eat fewer animal products. What’s more, according to independent think tank Food Frontier, 10% of Australians have now ditched meat completely, and that number is only continuing to grow.
Many popular plant-based food alternatives are currently imported, making now a great time for Aussie businesses to get into the game and offer locally produced alternatives. After all, vegan options don’t have to start and finish with food! Plant-based and cruelty-free fashion, beauty, and lifestyle products are all in hot demand.
- Lifestyle trends
Today, consumer reports show that the retail opportunity attached to plant-based alternatives is worth an estimated $4 billion! You can walk into any major grocery store in Australia and find dedicated spaces for plant-based foods.
In many cases, vegan products are staking their claim in the freezer, chiller and pantry aisles, right alongside traditionally animal-based counterparts. While products vary from store to store, widespread accessibility to plant-based options is only growing stronger. In fact according to Food Frontier, plant-based product launches have more than doubled in the past five years!
Beyond FMGC, businesses in the food service industry are trying to keep up with growing trends too, and we’re not just talking about niche restaurants and cafés. Big name chains such as Domino’s, Hungry Jack’s, Subway, Grill’d, Baskin Robbins, 7/11 and many more are after a slice of the plant-based pie. What may have started as a lifestyle trend for some now shows absolutely no signs of slowing down.
- Sustainable business
The urgency of climate change has compelled many consumers to support sustainable business practices, and with the world’s population set to reach 10 billion by 2050, many have begun to think about their food choices too.
According to Food Frontier, livestock upkeep uses 80% of the world’s agricultural land, yet produces only 18% of the calories our population consumes. Not only is ⅓ of global croplands used to grow feed for farm animals, ¼ of all the planet’s habitable land is used for livestock grazing.
Even largely meat-focused national chains such as Grill’d or Hungry Jacks have taken a more serious stance on sustainability. For example, Meatless Monday promotions encourage customers to choose plant-based options at least once a week. Together, consumers are seeking to reduce their environmental impact, one burger at a time.
If you want to get involved in the Australian plant-based space, you’ll need an expert team who understands the vegan market first-hand. Contact us here to book in a free 30-minute chat with our team today!
AUTHOR: Nicole Odviar
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