Shaping and changing consumer behaviour is the heart of public relations, and it’s a skill that is incredibly important within activist movements, too. Understanding the psychology of change is how brands effectively encourage their target markets to embrace their products and services. For activists, it’s important to know how to inspire others, galvanise public support, and communicate with stakeholders effectively. …
It’s no secret that social media marketing is one of the most effective ways to reach your customers and celebrate your unique brand story. However, with the volume of content required to satisfy today’s insatiable appetite for social media content, it can be a challenge to ensure that every post feels cohesive and correlates with the next. The good news …
Being invited to a broadcast interview can be both exciting and nerve-wracking for anyone trying to convey a message to the public. Broadcast interviews mean that you’ll be both seen and heard by an audience, and this offers a powerful chance to connect. Perhaps you’d like to illustrate your unique business story, promote a new product or service, or change …
The team from Powered PR was asked to provide social media management services for America’s leading alternative meat brand — Tofurky. The Brief The team from Powered PR, formerly Plant Powered Press, was asked to provide social media management services for America’s leading alternative meat brand — Tofurky. Our objective was to promote Tofurky in the Australian market, to educate local consumers …
Design should always be a major consideration when creating content for your brand. With a year like 2020 under our belts, we think brands will be steering towards clean design and functionality rather than in-your-face marketing or shock value. Check out some of the design trends we think will dominate 2021. Muted Colour It seems that the past few years …
Plant-based products are usually met with two extreme responses from consumers: Excitement and delight, or suspicion and scepticism. However, when your product is endorsed by someone whose recipes are known and loved, consumers just might give it a try! If you’re an avid social media user, particularly in terms of Instagram or YouTube, you’re probably familiar with the concept of …
To say that 2020 has required some out-of-the-box thinking would be an understatement! Traditional Marketing & PR playbooks have gone out the window, and many brands have had to pivot and change the way they connect with their customers. At Powered PR (formerly Plant Powered Press), our team recently had the opportunity to host an influencer and media event on …
At Powered PR, formerly Plant Powered Press, we have years of proven experience in supporting and growing high-profile vegan brands from both Australia and overseas. We are firmly embedded in the global vegan community, and can offer genuine market insights that are an asset to our clients. Whether you’re a vegan brand by design – or a mainstream brand looking …
If you’re looking to grow your business’ digital presence, you’ve probably heard of the term SEO before. Search Engine Optimisation, or SEO, is all about the searchability of your website. In other words, SEO determines how easy it is to find your business on Google, or other search engines. Now you might be wondering, ‘How do businesses reach the top …
If you’re a business owner, you’ve probably done a bit of copywriting here and there. Whether it’s via emails, product / service descriptions, slogans, advertisements, social media posts, newsletters, white papers, or even your website, copywriting sits at the heart of everything businesses do. However, it’s important to remember that copy is often the first point of contact most people …
Nearly 2.5 million Australians are now completely or mostly vegetarian, according to Roy Morgan. That’s just over 12% of the population – and when it comes to inner-city millennials, that number jumps to 18.4%. In fact, Australia’s plant-based meat sector is estimated to be worth $3 billion by 2030. That’s right, three billion dollars. Australia is the third fastest growing …
According to Nielsen, 92% of consumers trust ‘word of mouth’ recommendations from friends and family over all other forms of advertising. That figure is particularly impressive when we consider that modern consumers are exposed to between 4,000 and 10,000 ads every single day. What could your brand achieve if it was able to cut through the noise? ‘Influencer marketing’ makes …
