CASE STUDY

Naturli'/ Funky Fields,

Social media strategy.

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The team from Plant Powered Press​ was asked to assist Denmark's leading plant-based food brand, Naturli' Foods, in managing their Australian social media presence.

The Brief

The team from Plant Powered Press​ was asked to assist Denmark's leading plant-based food brand, Naturli' Foods, in managing their Australian social media presence.

Our brief was to use cost-effective social media strategies that would grow the Naturli' audience across both Facebook and Instagram — and to produce content that was highly relevant and engaging to Australian audiences.

Ultimately, our objective was to provide a strong local presence for Naturli' (then branded as Funky Fields in Australia), which would allow the brand to mobilise real customers towards a purchase decision. 

The Strategy

Our team used a variety of cost-effective, best-practice strategies to grow the Facebook and Instagram audience base for Naturli' Foods: 

We developed targeted Facebook ads, designed to attract followers with interests and behaviours relevant to the plant-based product category.

Working closely with the client, we also devised an Instagram 'kitchen creation' competition, with the aim of increasing community engagement and celebrating user-generated content.

We maintained strong community management across both Facebook and Instagram — by providing daily customer service, monitoring all brand mentions, and championing our loyal brand advocates. 



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OUTCOME

  • Facebook audience increased by 79% in less than 6 months.
  • Instagram audience increased by 24% in less than 3 months.
  • Daily Post Engagement increased 9 x above average, over a 6-week period!

WHAT THE CLIENT SAID

​"Jessica managed the Funky Fields Facebook and Instagram up until the page merger with Naturli’ in late June 2019. With Jessica, the Funky Fields pages were professionally managed with significant audience growth, a strong brand presence and a particularly valuable social community with the users."

- Simone Marker, Social Media Manager, Naturli’ Foods (Denmark)

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