Instagram Reels are a powerful tool for creating engaging and visually striking videos. Creating visually effective Instagram Reels can be challenging, but with the right approach, anyone can create stunning videos that will capture the attention of their followers. Plan your content The first step in creating an effective Instagram Reel is to plan your content. Think about the message …
Short form or long form, vertical or landscape, online or old school, the demand for video content is stronger than ever before. Modern audiences expect to be immersed in engaging audio-visual content, and news media outlets know this. With an influx of content available, it’s important to ensure your story stands out from the crowd. Here’s how to put together …
Ah yes, logo design. Just about every crash course on the topic will have you immediately thinking of the established icons of logo design – Apple, Nike, McDonald’s, and the like. In fact, it’s probably safe to say if you’re reading this, you already understand that established brands are often well and truly ahead of the game when it comes …
The world of social media is constantly evolving, and with the head of Instagram claiming the platform is no longer a photo sharing app (more on that here), it seems like vertical video is the way of the future. Of course, we can’t talk about vertical video without mentioning the ever-growing TikTok! Staying on top of social media trends is …
It’s official. Instagram is no longer ‘just a square photo sharing app’, at least according to the head of Instagram himself, Adam Mosseri. It’s no secret the platform has moved well past the days of users sharing square, analogue-inspired images to friends and family. However, Instagram’s seemingly inevitable shift towards vertical video content (inspired by TikTok) is changing how and …
If COVID-19 lockdowns have taught us anything, it’s that retail therapy really does have some merit. Awaiting your next delivery to arrive, opening up that parcel, and laying eyes on your latest purchase can offer a little kick of happiness to get you through the day. With the constant transformation of the way products are consumed, here’s 3 design trends …
Design should always be a major consideration when creating content for your brand. With a year like 2020 under our belts, we think brands will be steering towards clean design and functionality rather than in-your-face marketing or shock value. Check out some of the design trends we think will dominate 2021. Muted Colour It seems that the past few years …
Plant-based products are usually met with two extreme responses from consumers: Excitement and delight, or suspicion and scepticism. However, when your product is endorsed by someone whose recipes are known and loved, consumers just might give it a try! If you’re an avid social media user, particularly in terms of Instagram or YouTube, you’re probably familiar with the concept of …
To say that 2020 has required some out-of-the-box thinking would be an understatement! Traditional Marketing & PR playbooks have gone out the window, and many brands have had to pivot and change the way they connect with their customers. At Powered PR (formerly Plant Powered Press), our team recently had the opportunity to host an influencer and media event on …
If you’re looking to grow your business’ digital presence, you’ve probably heard of the term SEO before. Search Engine Optimisation, or SEO, is all about the searchability of your website. In other words, SEO determines how easy it is to find your business on Google, or other search engines. Now you might be wondering, ‘How do businesses reach the top …
If you’re a business owner, you’ve probably done a bit of copywriting here and there. Whether it’s via emails, product / service descriptions, slogans, advertisements, social media posts, newsletters, white papers, or even your website, copywriting sits at the heart of everything businesses do. However, it’s important to remember that copy is often the first point of contact most people …
According to Nielsen, 92% of consumers trust ‘word of mouth’ recommendations from friends and family over all other forms of advertising. That figure is particularly impressive when we consider that modern consumers are exposed to between 4,000 and 10,000 ads every single day. What could your brand achieve if it was able to cut through the noise? ‘Influencer marketing’ makes …
