Unlock the power of Public Relations!

Are you ready to share your story with a highly engaged audience?

Powered PR can demonstrate years of proven success in developing and delivering successful media and public relations strategies for a diverse range of clients.

Find out more below.

SERVICES
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We combine strategy and creativity to successfully promote game-changing brands, organisations and thought leaders.


At Powered PR, we can demonstrate years of proven success in developing and delivering successful media and public relations strategies for a diverse range of clients.

We're proud to have partnered with clients in creative industries, hospitality, tourism, entertainment, health, finance, law, engineering, construction, manufacturing and more. We help to articulate our clients' stories in a manner that effectively engages high-value target audiences. 

Our team are highly qualified PR experts, and we maintain a thorough understanding of both traditional and digital media strategies to offer our clients an edge over their competitors.

OUR CLIENTS

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OUR FOUNDER

Meet Jess!

Jessica Cotton is the Founder and Director of Powered PR, and its sister company, Plant Powered Press.


As a professionally trained journalist, Jess has a decade of industry experience in both traditional and digital media. She has worked for Australia’s top television broadcaster, and has maintained leadership roles in high-performance corporate communications and PR agency settings.

Jess has partnered with a diverse array of clients, delivering successful PR strategies for everyone from ASX listed companies, to individual thought leaders and start-ups.

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OUR SERVICES

Content marketing & copywriting

Content marketing & copywriting

Content has never been more influential. We spend more time creating, sharing, and consuming online content than ever before - but competition is fierce.


Powered PR will partner with you to create an effective content marketing strategy, that successfully stimulates interest in your brand’s unique products or services. We'll get your brand seen and heard by the right people. 

We go beyond the trap of creating online content for content’s sake - and instead focus on producing a strategic blend of content such as videos, images, e-books, fact sheets, infographics and other educational resources. Our team is also well-placed to facilitate your ad hoc copywriting needs.

At Powered PR, we're highly experienced content marketers, and we’d be pleased to create a strategy that’s tailored to your specific needs.

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Social media strategy

Social media facilitates a conversation that takes place around-the-clock, 365 days a year. If your brand is not part of this conversation, then you’re missing out on a powerful opportunity to influence the dialogue.


When approached correctly, a social media strategy will generate more traffic, more engagement, more customers, and more sales for your brand. Your social media strategy should also encompass both organic and paid campaigns.

Powered PR will partner with you to deliver a comprehensive social media strategy that suits your needs. We evaluate important aspects such as audience growth, community management, competitor tracking, social listening and much more.

For further information, speak with our friendly team today.

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Social media strategy
Publicity & media relations

Publicity & media relations

Have you ever read a positive news story or glowing review about a specific brand and wondered, ‘how did they pull that off?’ Chances are the brand is working with a publicist – and they haven’t paid a cent for advertising space!  


Publicity allows you to access highly engaged media audiences for free. Best of all, audiences are 90% more likely to trust articles written by editors, journalists, and other prominent content creators – as opposed to simply being convinced by an ad. 

At Powered PR, we proudly develop and deliver publicity strategies that offer real return on investment for our clients. We'll help you to access valuable media audiences, and will leverage our extensive network of journalists on behalf of your brand. 

If you'd like to see your brand featured in prominent news and media outlets, contact the team at Powered PR now.

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Influencer marketing

Influencer marketing is a collaborative strategy that leverages endorsements from influencers. These ‘influencers’ may be individuals or organisations who are recognised as having a level of authority and social impact with a given audience. 


Influencer marketing often has the same effect on consumers as traditional word of mouth recommendations. When audiences feel emotionally connected to an influencer, they trust their endorsements and are more likely to make a purchase decision.

However, one of the most common misconceptions is that influencer marketing simply involves giving away freebies (samples of your products or services,) in exchange for free coverage. The reality is there’s a lot more involved if you want your influencer marketing campaign to be strategic, successful, and offer a sound return on investment.

To discover how best-practice influencer marketing can work for you, speak with our expert team today.

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Influencer marketing
  • Beyond thrilled with the work of Jess and her dream team. Powered PR know their craft and deliver incredible copy, quickly with immense professionalism. We cannot wait to collaborate with Powered PR again soon and would HIGHLY recommend the team of passionate and skilled comms legends.

    Katy Smith, Director

    Grizzly Bear Media

  • Words come easy for Jessica Cotton - and what a relief that was for us.

    Jess assisted with the copywriting of our new website. Our aim was to make our content more appealing, engaging and descriptive. As a highly reputable family business operating for 20 years but only known by word of mouth, the website was part of a broader inaugural brand refresh and extremely important to get right. We needed to ensure it was well written, addressed our primary and secondary audiences, outlined our products easily and simple user experience.

    Not only did Jess achieve that for us, she also brought a high level of professionalism, dynamic flair and unique ideas which helped direct the overall result of the site structure as well. Jess’s industrial experience was an added bonus but it was overwhelmingly her openness, autonomy, innovative ideas and broader thinking - not to mention the fast turnaround time that impressed me the most with Jess.

    I would highly recommend Jess for any copywriting, PR and marketing needs. I look forward to working with Powered PR on improvements to our digital footprint as our company evolves but also with future industry campaigns.

    April Whittam, General Manager

    The Truss Company Pty Ltd

  • Jess has been providing content writing services for Vuly Play for some time now. She has written articles for our own website as well as assisting us with outreach by writing media releases and articles promoting our community partnerships. Jess is exceptionally adaptable and has no problem writing on a wide range of topics. She is always very efficient, meets deadlines we set, and has excellent communication with myself and the rest of our team. I can highly recommend Jess’s services. We plan on continuing to use the services of [Powered PR] for a long time to come!

    Samantha Dixon, Strategic Partnership Manager

    Vuly Play

  • Jess and the team from Powered PR helped my business with copywriting services and blogs. Jess has a natural ability to find the right words and makes it looks effortless while doing so. Jess is highly professional and we will continue to use her for all our future content requirements.

    Helen Bateman, Director

    DR Manufacturing

  • Described in a few words - tenacious, passionate, and driven. During my time at Premise, I collaborated closely with Jess in the way of employer branding. Jess worked night and day towards tight deadlines and accomplished so much for Premise in terms of free publication, market positioning following a rebrand, and managing a team of creative professionals.

    Anne-Marie Flores, Human Resources

    Premise

  • I have nothing but praise for the team at Powered PR! In just 3 months they helped us tick off a few huge milestones such as securing high value editorial, launching an email marketing campaign, revamping our social media and engaging a number of fantastic influencers that matched our brand perfectly. On a personal level they are so genuine in their approach and desire to seek the best outcome for your business. I can’t wait to see what the future holds for YUMM under their outstanding guidance!

    Jack O'Reilly, Marketing Coordinator

    YUMM! Confectionery

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    Over the last 6 months, we have been working with Jess and the team to take our project and turn it into a fully-fledged business. Jess worked tirelessly to ensure the highest quality of work and nothing was too much to ask, including constant communication and dialogue on the project.
     
    The difference we specifically noticed with Plant Powered Press (as opposed to agencies we have interacted with in the past,) was that they made us feel completely included in the process and were friendly and warm from start to finish. We would recommend Plant Powered Press to any plant-based brand or business that wants to work with a team that knows the industry and more importantly (in our opinion) are warm friendly and genuinely care about the outcome. Thanks for all of the work you did to take Let's Go Vegan to the next level!

    Ed Andrew, Co-Founder

    Let's Go Vegan!

  • Jess and the team at Plant Powered Press provide an unparalleled experience in terms of generating a great digital presence and broader PR exposure for plant based brands. Plant Powered Press take the time to understand what a brand needs; be it a kick to drive a stronger commercial result, great visibility to the trade, or conveying a brand’s personality and USPs to consumers.
     
    Plant Powered Press truly understand consumers in this space, and have gone so far as to help be the face of the brand in the digital realm, and conveyed really important information back to us as brand owners and distributors. In our time working with the team, our digital presence has grown using both organic and paid social strategies whilst coordinating highly effective influencer campaigns.
     
    If you’re looking to give your plant-based brand greater exposure, give Jess a call!

     Mike Pattalis, Category Manager

    Botany Group

We've had our clients featured in

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Let's chat!

Unlock the power of Public Relations today.
Give us a call to chat with our friendly team: 

07 3040 5801

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Speak with the team at Powered PR now!