CASE STUDY: The Fit Dad Lifestyle, Publicity.

The team from Powered PR, formerly Plant Powered Press, was engaged to secure high-value media and publicity coverage on behalf of The Fit Dad Lifestyle, ahead of Father’s Day 2020. The Brief The Fit Dad Lifestyle is an online wellness community developed specifically for fathers. Its founder, Leroy Faure, is a Personal Trainer who provides free education, resources and coaching to …

CASE STUDY: Greenback Plant Based Protein, Brand Identity.

The team from Powered PR, formerly Plant Powered Press, was asked by market newcomer, Greenback plant-based protein, to assist in building a cohesive brand identity that would stand out from the pack. The Brief A visual brand identity refers to the imagery, graphics and other pictorial assets that express who a brand is and highlight what sets it apart from competitors. In the most …

CASE STUDY: I Should Be Souvlaki, Publicity.

The team from Powered PR, formerly Plant Powered Press, sought to leverage high-value mainstream editorial coverage for I Should Be Souvlaki, an entirely plant-based Greek inspired dining destination in Sydney’s eclectic Newtown. The Brief Working with Adam and Emma, the founders of I Should Be Souvlaki, our aim was to promote this unique venue’s 1st Birthday Celebrations. We also wanted …

CASE STUDY: Get Plant’d, Brand Awareness.

The team from Powered PR (formerly Plant Powered Press) was tasked with generating brand awareness for newcomer Get Plant’d, a range of vegan meats making its debut at Coles stores nationwide. Our team used a threefold strategy to build and maintain brand awareness for this innovative range, especially at its critical launch stage. The Brief To help Get Plant’d land …

How to create a visually effective Reel

Instagram Reels are a powerful tool for creating engaging and visually striking videos. Creating visually effective Instagram Reels can be challenging, but with the right approach, anyone can create stunning videos that will capture the attention of their followers. Plan your content The first step in creating an effective Instagram Reel is to plan your content. Think about the message …

Out of focus, a person sits to the rear of a library. In the foreground, a video camera is visible to capture their interview.

What is a Video News Release?

Short form or long form, vertical or landscape, online or old school, the demand for video content is stronger than ever before. Modern audiences expect to be immersed in engaging audio-visual content, and news media outlets know this. With an influx of content available, it’s important to ensure your story stands out from the crowd. Here’s how to put together …

3 reasons why thoughtful logo design matters

Ah yes, logo design. Just about every crash course on the topic will have you immediately thinking of the established icons of logo design – Apple, Nike, McDonald’s, and the like. In fact, it’s probably safe to say if you’re reading this, you already understand that established brands are often well and truly ahead of the game when it comes …

CASE STUDY: Cale & Daughters, Publicity.

The team from Powered PR, formerly Plant Powered Press​, sought to secure high-value editorial coverage for Cale Drouin — the founder of an innovative vegan food company known as Cale & Daughters. The Brief Our team sought to secure high-value editorial coverage for Cale Drouin — the founder of an innovative vegan food company known as Cale & Daughters. Our aim was …

We predict 7 major graphic design trends

Design both shapes and reflects the way we see the world, and it’s constantly changing. After a tumultuous couple of years, brands are taking even more care to ensure the way they connect with customers is effective and engaging. To help start 2022 on a fresh and contemporary note, our experts have put together a list of seven major graphic …

Research report: How to effectively shape and change consumer opinion

Shaping and changing consumer behaviour is the heart of public relations, and it’s a skill that is incredibly important within activist movements, too. Understanding the psychology of change is how brands effectively encourage their target markets to embrace their products and services.  For activists, it’s important to know how to inspire others, galvanise public support, and communicate with stakeholders effectively. …

How to craft cohesive social media content

It’s no secret that social media marketing is one of the most effective ways to reach your customers and celebrate your unique brand story. However, with the volume of content required to satisfy today’s insatiable appetite for social media content, it can be a challenge to ensure that every post feels cohesive and correlates with the next. The good news …

How to prepare for a broadcast interview

Being invited to a broadcast interview can be both exciting and nerve-wracking for anyone trying to convey a message to the public. Broadcast interviews mean that you’ll be both seen and heard by an audience, and this offers a powerful chance to connect. Perhaps you’d like to illustrate your unique business story, promote a new product or service, or change …